James Bond Collection
When most people think of James Bond’s signature drink, chances are they’re going to guess it’s a martini. But fewer people probably realize the (fictional) spy has also had a preferred champagne for four decades and counting.
Champagne Bollinger, renowned for its association with James Bond, is celebrating over 40 years of collaboration with the legendary 007 franchise with a new wine and collector’s kit.
Since the release of Live and Let Die in 1973, Bollinger has been featured prominently in numerous Bond films.
The partnership is particularly notable for its informal origins, initiated with a gentleman’s handshake between the Bollinger and Broccoli families, who oversee the production of Bond films. In 1978, Cubby Broccoli, the producer behind the Bond franchise, met with Christian Bizot, head of the Bollinger family, at their estate. The two agreed to a partnership that continues to this day, without a formal contract or exchange of money. This agreement has fostered a strong bond between the two families.
“Bollinger has remained the international man of mystery’s preferred champagne of choice, without any money ever exchanging hands,” said Charles-Armand de Belenet, managing director of Champagne Bollinger, via email. The longstanding friendship and partnership is one that we’re extremely proud of and grateful for. Both family-owned brands share similar values, striving for excellence with each new vintage release and film, without compromise.
The 2024 release of the Champagne Bollinger 007 Goldfinger Limited Edition cuvée and collector’s box marks both the 60th anniversary of the iconic Bond film Goldfinger and the continuation of the partnership. This exclusive collector’s item features a magnum of the 2007 vintage Bollinger, housed in a bespoke Globe-Trotter Air Cabin Case, complete with four Champagne Bollinger 007 glasses. Only 200 individually numbered pieces will be available, making it a rare acquisition for collectors and Bond aficionados.
“The carrying case needed to be as spectacular and elegant as the man himself—sleek and classic, but with an air of sophistication and mystery,” De Belenet said.