Ceretto
THE FOUNDERS
The Ceretto winery was founded in the 1930s: Riccardo Ceretto, who did not own any vineyards, produced wine from grapes he purchased. The turning point came when his sons Bruno and Marcello joined the business, with their innovative thinking for the time: the importance of the land. Though this seems obvious today, memories of the poverty of rural life in the Langhe region - described so well by Beppe Fenoglio in his novel “La Malora” (“Ruin”) - were still fresh, and Riccardo was reluctant to invest in purchasing land.
THE IDEA AND THE INTUITION
In the 1960s, Bruno and Marcello started mapping out the land that produced the best wines, and buying the vineyards. They would never leave the region again.
GROWTH AND THE FUTURE
And so we are looking to the future: our family is a group with a shared vision, we make decisions together, guided by respect for expertise: we give those who have something to contribute - to the company, and to the territory - the tools to achieve that vision.
MONSORDO BERNARDINA ESTATE
In the late 80s the Ceretto family found an old farmstead in the outskirts of Alba, and gradually transformed it into its main offices. This estate, known as Monsordo Bernardina and historically linked to the love story between Vittorio Emanuele II and the beautiful Rosina, within a few years became the main hub of the company; here we carry out not only the activities associated with the production and refinement of some of the most important wine labels, but also the administrative and commercial activities, offices and warehouse. There are more than 30 hectares of vineyards that surround the farmstead, both traditional and international varieties, all grown under strong principles of environmental sustainability. Tradition at the house of Ceretto rhymes with innovation and here under creative forces, in 2009, The Grape (l’Acino) was created, a permanent installation overlooking the beautiful vineyards, which complements the modern space to welcome guests and promote the region.
BRICCO ROCCHE WINERY
The winery at Castiglione Falletto was built in 1982 and was created to vinify grapes coming from the finest vineyards of the Barolo denomination. It was extended in 2000, with the construction of the futuristic glass Cube, that provides a perfectly integrated contrast of modern design against the profile of the hills that surround it. Bricco Rocche is the home for vinifying and ageing some of the most prestigious crus of the region, as well as that of its namesake: Brunate from La Morra, Prapò from Serralunga d’Alba, and Cannubi San Lorenzo from Barolo.
BRICCO ASILI WINERY
Bricco Asili was thefirst winery built by Bruno and Marcello Ceretto, in 1973. The idea was to create a place dedicated to vinification and ageing, building it precisely in the place where the grapes come from, based on French château model. Currently, grapes from three exceptional climat are processed: Bernadot from Treiso, Gallina from Neive and Asili from Barbaresco.