Great British Rum Sir Ranulph Fiennes.

THE SPIRIT OF ADVENTURE

From sailing the seven seas to the pirates of the Caribbean, scaling great heights to plumbing the ocean’s depths, rum has long been associated with adventure. It’s the spirit of derring-do, of no-holds-barred, of nothing is impossible. It’s the spirit that takes your loftiest ambition and puts the fire in your belly to achieve higher, further, greater than you ever thought possible.

That’s what makes rum the perfect choice for Sir Ranulph Fiennes, the world’s greatest living explorer and one of Britain’s best examples of daring, endurance and determination. But to live up to Sir Ranulph’s reputation, we needed a distiller of equally uncompromising aspirations. Someone unafraid to thumb a nose at tradition and push the limits of how things are done. In the end, there was only one man who could match Sir Ranulph, and that was Dr John Walters.

The first man to distill rum in these green and pleasant fields, Dr John’s English Spirit Distilleries in Essex and Cornwall - historic homes of rum-soaked smugglers and pirates - has created a great British rum worthy of any adventure, and has done so with new techniques and never-before-attempted processes that the establishment will balk at.

Whether you sip it neat over ice or have a Ran and cola, you’ll be enjoying a spirit infused with tradition and Britishness, but also with the drive to achieve great things. It’s the rum to take with you on your own adventures, your own new horizons.

Together, Dr John and Sir Ranulph are taking the traditional rum into uncharted territories.

This has never been done before.

This is an expeditionary spirit.

This is the Sir Ranulph Fiennes’ Great British Rum: the spirit of adventure.